Press release
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December 19, 2022 at 8:08 am EST
LAS VEGAS, Dec. 19, 2022 (Newswire.com) –
Passport Technology (“Passport”), the global leader in innovative payment technology and customer engagement for the gaming industry, today announced the selection of Passport’s Lush™ loyalty and rewards platform along with Mira™ player registration kiosks and Hotel Gaming (“Tin Lizzie”). The relationship marks Passport’s entry into South Dakota.
Passport’s Lush loyalty platform opens up new opportunities for casino operators to increase player registration, engagement and point redemption through customizable games, promotions and dynamic offers.
“The Lush platform has all the tools to help us continue to build customer loyalty and engagement. We’re always looking for ways to enhance the guest experience, which made Lush a no-brainer,” said David Knight, General Manager of Tin Lizzie Resorts. “The flexibility that the Lush platform brings to our operations has made a lot of sense. We look forward to having an easy and powerful registration, promotions, drawing, games and points redemption tool at Tin Lizzie.”
As the industry’s first cloud-based HTML5 loyalty and rewards platform, operators can customize an unlimited number of branding, gamification, virtual mapping, multipliers and customer-specific promotions through Lush’s secure web application. Tin Lizzie’s guests will benefit from self-service features such as players’ club registration, card reprints, dynamic games and offers through Lush kiosks. With configurable gift options and the industry’s first Earn and Shop redemption portal, guests can instantly redeem points for digital gift cards, physical gift cards, real merchandise or select property inventory.
“Tin Lizzie continues to be one of the key operators in and around Deadwood, South Dakota, and we’re excited to make Lush an integral part of their new and expanded player development strategy,” said Head of Loyalty & Innovation Digital Wallet Diallo Gordon said Passport.
“We are excited to expand our suite of loyalty services and products into the South Dakota market and partner with a savvy and proven operator like Tin Lizzie,” said Passport CEO Cleve Tzung. A transformative and effective tool for engagement and player engagement; to truly differentiate in this competitive market where casinos share doors and walls.”
About Tin Lizzie:
about passport
Passport’s pursuit of excellence is driven through diversity, inclusion and collaboration as we strive to create opportunities for all stakeholders to thrive. Passport is a leading developer of technology-based solutions and services for the highly regulated payments, gaming and financial services markets. The company’s product portfolio includes exchange kiosks, quasi-cash, check warranty, ATMs, digital payments, cash and cashless integration, casino automation, regulatory compliance solutions, bank-sponsored transaction processing, server and web-based analytics, agnostic application management system, as well as interactive content and loyalty services. Through its franchise gaming licenses and payment sponsorships, Passport has securely and responsibly settled more than $45 billion in funds to casinos around the world.
For more information, visit passporttechnology.com
Source: Passport Tech