TikTok Saturdays offers SMBs guidance, ad credits

Ahead of Small Business Saturday (November 27), TikTok has partnered with American Express to launch a new #ShopSmall accelerator program that will provide small businesses with platform tips, mentorship, and even ad credits for eligible brands.

TikTok store small

The new program comes with its own tips and links minisite, which also includes a new TikTok demo tips video overview:

According to Douyin:

#ShopSmall Accelerator is a one-stop-shop for small businesses looking for professional creative direction from popular TikTok creators, an opportunity to attract new customers by staying on top of the latest trends, or a way to boost growth Way

The site has a series of directions and instructions, and if you’re looking to up your TikTok game, it might be worth spending some time browsing the various elements.

In addition to this, TikTok is offering up to $250,000 in ad credits to eligible small businesses. After spending $50 on their first TikTok ad campaign, SMBs will be able to get a $100 ad credit to spend on TikTok.

Finally, TikTok has also added some new #ShopSmall stickers to help spread the word about the program and Small Business Saturday.

TikTok store small

This is a great move to help more SMBs get into TikTok, with tips and instructions that highlight various ways to market on TikTok and maximize your in-app reach.

TikTok says its users are following:

TikTok is increasingly becoming the go-to platform for discovering new small businesses, 58% of TikTok users said they discovered new brands and products on the platform, and 44% said they would immediately go out and buy something they found on the platform. “

There’s no doubt that TikTok has become a holiday pitch for many brands, and this new mini-site might be just what you need to take your interest to the next level.

You can check out TikTok’s #ShopSmall minisite here.

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