The role of technology in democratizing charitable giving

In the wake of recent hurricanes and regional conflicts around the world, the role nonprofits play in improving lives has come into focus for many. Donations often determine whether you have critical necessities. In other cases, donors help fund efforts around social causes important to them. Regardless of a nonprofit’s mission, it’s clear that accepting donations is the fuel they live on. This means making the giving process as simple and repeatable as possible – and by harnessing the power of today’s latest technology, everyone involved in the giving process – from donors to financial institutions and charities themselves – can more easily participate in.

When people hear about giving tools like donors suggesting funds, it’s often an overwhelming or distant concept. Many might even think that these tools are reserved for the very wealthy. But just as general banking has become more streamlined with digital tools that provide many simple and easy processes that previously required a branch visit or phone call, charitable giving and the organizations involved in the process are turning to technology. , making giving faster and easier for anyone to take advantage of these donation tools, no matter the amount donated.

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It’s clear that if donors are within reach from their phone or computer, and if the process is engaging, rewarding, and hassle-free, then they’re not only more willing to donate, but more likely to donate again and share and make their friends Participate in these experiences with your family. Everyone benefits when technology is available to many different audiences to help inspire or facilitate giving, including:

  • Financial institution – Wealth companies, banks and credit unions know that building close relationships with customers is key to staying in business. If they include the option to donate as part of their customers’ online experience, they create a more personal connection with their customers while also having a huge impact on the community.
  • employer – It turns out that today’s younger generations and workers are deeply driven by faith and eager to support causes that are important to them. When technology is in place for employees to donate on a regular basis, or with colleagues, the results can be inspiring and create a sense of “team” giving. Employers often choose this as an opportunity to share news about the company’s giving. Employees like to know they work for an organization that is equally committed to giving what matters to them.
  • charitable organization – In terms of success, it’s all about reaching out to potential donors. Challenges can arise when donors cannot be reached or easily fundraised. Nonprofits can use technology to engage high-net-worth individuals and the public to achieve their goals.
  • personal – With the right technology, individual donors have the ability to give instantly to causes that span local and international efforts. They also have control and peace of mind knowing their donation will go to the intended organization. Additionally, many donors benefit from tools to create a budget for their giving, and today’s tools can help them do just that.

In philanthropy, technology translates into greater engagement—the lifeblood of mission. When giving leads to less friction and more personal fulfillment, it’s a win-win for all.

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