Sports Business Forecasts to 2023

On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss the biggest sports business stories of 2022, and what to expect from the industry in 2023.

The conversation started with the influx of sovereign wealth in the Middle East, which has taken center stage for much of the past 12 months. The World Cup in Qatar, the Saudi takeover of Newcastle and the launch of LIV Golf are just three high-profile examples of global sports properties deepening ties to government capital in the region. These relationships are often controversial, but will remain a major story through 2023.

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Next, the hosts move into sports teams that are currently oversupplied in the market. The impending sale of the Phoenix Suns to Matt Ishbia at a league-record $4 billion valuation is one data point supporting the idea that increased supply won’t negatively impact demand or price. The next few months will likely answer that question in the affirmative, as sales to the likes of the Washington Commanders, Los Angeles Angels, Liverpool and Ottawa Senators are underway.

The host also discussed the NFL’s continued dominance, punctuated by the plunge in TV ratings on Christmas Day, the NBA’s next round of media rights and the expansion of the MLS and NWSL.

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