one of the The most effective way to attract customers to your online or brick-and-mortar retail store is to create promotions that they will participate in. Linking these promotions to the holidays can help you attract more customers and end the year on a high note.
But with so many competing campaigns and discounts in the final months of the year, you need to find a vacation plan to set your business apart from the competition. Below, nine Rolling Stone Cultural Council members share some holiday promotions that have worked for their teams and why your business might want to replicate them this season.
We love giving back to our clients by focusing on our charitable giving. With every purchase, we double our contribution to charities around the world that do good. It’s not just another discount code, it’s about inspiring and engaging our community. – Michael Klein, Cannabis MD
celebrate various festivals
Especially with remote teams, it’s important for employees to feel that you recognize and care about religion and national holidays. Honor at least two local ethnic or religious festival entries; this shows that you respect the culture and background of each member, no matter where they come from. – Jacob Mathison, Mathison Projects Inc.
It’s always a good idea to add a personal touch that helps drive company values. As the CEO of a women- and Latino-owned business, partnering with other women-owned and Latino-owned companies feels like an obvious move, organic to both ends of the partnership, but also letting clients and customers know An initiative of who we are. Re-advocate and why. – Kathy Schenfelt, Mismanagement
Promotions that complement your brand’s niche
The most important promotional holidays depend on the type of your business. For example, if you own a florist, Valentine’s Day will have more impact than Memorial Day. But if you own a beverage brand, Memorial Day has a bigger impact. Think about your products and how your audience will use them in real-world situations. This will determine what vacation is best. – King Holder, PROCUSSION
Holiday-Inspired Events or Competitions
Christmas and other December holidays play a big part in the Web3 ecosystem; it’s a time for loved ones to come together and discuss the events of the past year. In this case, you need to strategize accordingly to be the main topic of discussion. Therefore, we sometimes host Christmas-inspired events or competitions to bring the Web3 community together. – Tim Haldorsson, Moon Strategy
Our PR firm offers clients tailor-made packages to help them get through the holiday season. These offerings include helping product customers find places in gift guides and ensuring catalog listings are up to date. For service and product customers, increased coverage through op-eds, podcasts and written interviews, as well as a dedicated holiday newsletter, can improve their competitiveness. – Evan Nison, NisonCo
“12 Days to Donate” promotions are often a huge hit for eCommerce businesses. Having a great giveaway generates a lot of engagement, and multiple winners means your brand is memorable for many people. Live prizes, brand partnerships, and influencer engagement all lead to an explosion of high-quality content, reaching wider (and more receptive) audiences than usual. – Josh (JetSet) King Madrid, NFTMagazine.com | NFT Magazine
year-end holiday gift
At SPICE, we don’t really run holiday sales, but we do offer discounts or incentives for repeat customers. We also send gift cards and custom year-end gifts throughout the year. –Antwanette McLaughlin, The Spice Group, LLC
recipient specific discount
For the holidays, we focus on gifts for students and market our products to those who gift students – not necessarily the students themselves. We’re also offering 50% off for a limited time, just in time for gift giving. – Susan Johnston, New Media Film Festival®