MarineMax (NYSE: HZO ), a Clearwater-based recreational boat and yacht retailer, through its recently formed technology entity, New Wave Innovations, has completed the acquisition of Boatzon, an online boat and marine digital retail platform.
According to a statement, the Boatzon platform allows users to browse financing, purchase and insure boats entirely online.
“Technology is integral to the development of the marine industry, and with the acquisition of Boatzon we add to what we believe to be a superior technology business connecting consumers and marine dealers. Boatzon’s unique combination of FinTech and InsureTech solutions is creating the Wanted — a simpler, faster, more efficient buying experience,” said Shawn Berg, executive vice president and chief digital officer at MarineMax and president of New Wave Innovations, in a statement. “Through New Wave Innovations, we are building this foundation, giving the Boatzon team access to technology, digital tools and capital to continue innovating and growing. We are excited to welcome Bryan, Michael and the entire Boatzon team to the MarineMax family.”