FBN Posts Highest Viewership Year Since 2020 in Total Viewers and A25-54; Posts Second Highest Year in Total Viewers in Network History
Network sees year-over-year growth across all key periods
“Kudlow” sets the record for the most-watched program in business news in 2022, followed by “Varney & Co.”
New York, December 15, 2022–(BUSINESS WIRE)–Fox Business Network (FBN) Be the leader in business news in 2022, surpassing CNBC in business day viewers and making the network’s most-watched 25-54 ad demo in the coveted 2020, according to Nielsen Media Research one year.FBN joins Larry Kudlow in dominating business news rankings for first time since 2019 Kudlow (weekdays, 4 p.m./ET) and Stuart Varney’s Varney (weekdays, 9 a.m. to 12 p.m./ET) ranked among the top two business news programs of the year, with Kudlow A new ratings record was set at 4 pm ET (312,000 total viewers). Notably, while all core FBN programming posted year-over-year growth, CNBC posted a series of all-time lows, including: lowest year for primetime viewers since 2013 and lowest young demo ratings since 1992 Its lowest-watched business day ratings since 2019, including total viewers and demos 25-54, and lowest overall all-day ratings since 2019 and lowest since 1992 Young presentation.
Commenting on the ratings performance, FBN President Lauren Petterson said: “As we finish 15day On this anniversary, I couldn’t be more proud of the entire team at FOX Business. After a record year for our key coverage of the markets and our iconic FBN Prime list, we are proud to be America’s business news network of choice. “
By 2022, viewership growth across all of FBN’s major network slots compared to 2021. Notably, the weekday (9:30am-5pm ET) show averaged 224,000 viewers, up 24% year-over-year and 10% for the 25-54 demo, totaling 7% more viewers than CNBC. The network also saw an 18% increase in all-day viewers (134,000 P2+). During market hours (9am-4pm ET), FBN’s total audience (215,000, up 19%) and the coveted 25-54 demo (22,000, up 10%) both grew year-over-year, More than the total CNBC audience. Meanwhile, FBN’s primetime show, FBN prime numbercompared with the same period last year, the total number of viewers increased by 15% year-on-year, and the number of demo viewers aged 25-54 increased by 10% year-on-year.
Additionally, nearly all FBN programming saw double-digit year-over-year audience growth. Pre-IPO coverage by Maria Bartiromo morning with maria (weekdays, 6-9 a.m./ET) had the second-highest rating ever in total viewership (117,000), beating CNBC’s scream box During key 7-9am/ET hours throughout the year.Neil Kauto’s CAVUTO: Coast to Coast (weekdays, 12-2 p.m. / ET) drew 170,000 viewers (up 16 percent year-over-year), making it the show’s highest-rated year since 2020. make money with charles penn (weekdays, 2 p.m. / ET) beats 2021 with 19 percent growth, attracting 168,000 viewers, while Liz Claman’s Klarman Countdown (Weekday, 3:00 pm / ET) At market close, there were 174,000 viewers (up 24% year-over-year).
FBN’s Post-IPO Coverage Continues to Hit New Highs fox business tonight (weekdays, 5 p.m. / ET) marks the network’s highest total viewership time slot of 2020, up 20% year-over-year. Elizabeth Macdonald’s Evening Editor 6 p.m./ET Breaking down CNBC’s Crazy Money with Jim Cramer No. 1 in total audience (168,000 P2+; 13% advantage) and the second-highest overall audience rating of the year. FBNs Kennedy, hosted by Lisa “Kennedy” Montgomery, averaged a total audience of 117,000 and achieved the network’s most-watched Monday-Thursday 7 p.m./ET/ET in a younger demo since 2020.friday night show Wall Street by Maria Bartiromo (Fridays, 7-7:30pm/ET) Year-over-year growth in total audience and younger demos, while WSJ at Large with Gerry Baker (Friday, 7:30pm / ET) released the 25-54 demo, up 13% year-over-year. Barron’s Roundtable (Saturday, 10 a.m. ET) Total audience and 25-54 demos also saw double-digit year-over-year growth compared to 2021.
The network’s prime-time lineup, FBN prime number, launching a second and third season in 2022. Most recently, Q3 saw double-digit YoY growth (P2+ YOY up 15%; A25-54 YOY up 10%).In addition, almost all of the shows in the third season, including how america works (Monday, 8pm/ET), American built (Monday, 9 p.m. / ET); America’s historic battles (Tuesday, 8pm/ET), american dynasty (Tuesday, 9pm/ET), Universal Building (Wednesdays, 8:00pm and 8:30pm/ET), American Dream House (Wednesdays at 9:00pm and 9:30pm ET) and duck treasure (Thursdays, 8 p.m. / ET) is up from season two.
The network delivered seven of the top 15 cable news shows among affluent viewers in the advertiser-friendly A25-54 demo. american dynasty No. 1, with a median median income of $162,400. FBN prime number billion dollar idea (Season 2 – Tuesdays, 9pm / ET), CAVUTO: Coast to Coast, Klarman Countdown, earn money with charles penn, and America’s historic battles The average income is $131,400 or more.
Nielsen ratings from 2022 to December 13, 2022*
Weekdays (9:30am to 5pm/ET)
FBN: 224,000 viewers and 22,000 A25-54
CNBC: 210,000 total viewers and 41,000 A25-54
Market Hours (9am-4pm/ET)
FBN: 215,000 viewers and 22,000 A25-54
CNBC: 212,000 viewers and 42,000 A25-54
All day (6am to 6am/ET)
FBN: 134,000 viewers and 14,000 A25-54
CNBC: 156,000 total viewers and 36,000 A25-54
*excluding special programs
View source releases on businesswire.com: https://www.businesswire.com/news/home/20221215005953/en/
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Fox Business Media Contact:
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