Fashion has been an integral part of humanity for the past 170,000 years, ever since the first man decided to cover parts of his body. Today, the fashion industry is home to thousands of companies actively pushing the boundaries of what we can wear and how we can design specific garments.
Technology and fashion go hand in hand, but we’re not discussing the development of various synthetic materials here. Instead, projects like Fashion League have made it possible to address persistent problems in the fashion industry, while also generating buzz.
Before the advent of the internet, one of the major problems in the fashion industry was getting a brand’s full range of products. People around the world have limited clothing options in local stores and malls, which are often not enough, especially in small towns.
The internet has revolutionized the way we buy clothes, introducing various e-commerce platforms. So consumers don’t have to go to malls and stores to create the perfect outfit. Many gained access to foreign fashion and were able to order clothing from all over the world. Fashion brands have launched integrated online stores with varying degrees of success. One of the most famous online stores right now is Shein, which has a well-optimized website, as well as popular fashion items.
However, this brings up a whole new problem: trying on clothes. Essentially, the way it currently works is that you order something and return it to the store where you bought it, which could be thousands of miles away if they have such a return policy. Fortunately, technology can save the day.
Fashion in a Decentralized World
Another step in the fashion industry’s upgrade path is to allow people to interact with fashion more effectively and easily. Projects such as LUKSO are already working to increase transparency in the industry’s supply chain, giving end users greater clarity on the entire process. Since all steps are visible and on the blockchain, it is possible to see, for example, if the goods were damaged in transit and at what stage.
Fashion Alliance is another project that takes a bold step towards upgrading the fashion industry. It allows brands to creatively showcase their products through gaming fashion that allows avatars. As a result, users will be able to use their characters to try on different outfits, brands will have the opportunity to sell their items, and even track in-depth analytics. It’s a fun-first platform, which means it’s primarily aimed at people looking for entertainment, but it still provides a gateway to uncharted territory.
Final Thoughts: Fashion is here to stay
No, technology will not fundamentally change the way we think about fashion. Clothing will always be part of our identity, and we will continue to strive to satisfy our aesthetic desires with what we wear. However, technology can help us skip many of the steps that plagued the fashion industry in the first place. The thing that has puzzled mankind for centuries is: which clothes are best for us? With new projects like Fashion Alliance, we’ve opened up a new set of answers to this question.