Elon Musk, who claims he has ‘acquired Twitter’, posted on the social network to reassure advertisers that Twitter will remain a safe place for their brands amid concerns about his role as CEO One of the first actions was to restore Donald Trump’s account.
The Tesla CEO’s post was the strongest acknowledgment yet after months of uncertainty over whether his $44 billion acquisition of the social media platform, expected to close Friday at 5 p.m. in Delaware completed before the deadline.
Musk In a statement accompanying the tweet read: “The reason I bought Twitter is that it’s important to the future of civilization to have a common digital town square where broad beliefs can be debated in a healthy way without resorting to violence.”
He added: “That’s why I bought Twitter. I didn’t do it because it was easy. I didn’t do it to make more money. I did it to help the human beings I love.”
Although he used the past tense, he did not legally own Twitter at the time of the posting, and the company continued to trade on the New York Stock Exchange. The final paperwork is expected to be completed by Friday afternoon.
He made the tweet a day after visiting the company’s headquarters in San Francisco, and posted a video of himself entering the building with the sink, along with the caption: “Enter Twitter HQ – Let the sink in!” On Wednesday, Musk said: Also changed his Twitter account to “Chief Twit”.
Shares in the platform rose 1 percent to $53.90 on Thursday, near the agreed price of $54.20 a unit, signaling confidence that the takeover will proceed.
However, Musk’s notes also highlighted the long-term consequences of his aggressive negotiations, disparaging Twitter’s published user data and promising a virtually unmoderated experience after a purchase.
Although Musk is the world’s richest man, Twitter’s revenue must remain high even as a private company: The loan he took to buy it would result in an interest bill of about $1 billion a year, which he needs to pay for the platform’s profits .
Musk said in his tweet: “There is a great danger that social media will be divided into echo chambers of the far right and the far left, which will generate more hatred and divide our society…also That said, Twitter obviously can’t be a free one – all hellscape, anything can be said without consequences!
“In addition to complying with national laws, our platform must be hospitable to all people, and you can choose the experience you want according to your preferences, just like you can choose, such as watching a movie or playing a video game from all ages to maturity. “
He added: “Fundamentally, Twitter aspires to be the most respected advertising platform in the world to strengthen your brand and grow your business. To everyone who works with us, I thank you. Let’s create something extraordinary together. s things.”
While Musk didn’t admit it, the news was apparently sparked by an earlier Wall Street Journal report suggesting advertisers viewed Trump’s return to the site as a “red line.” More than a dozen clients of an agency have ordered all advertising on Twitter to be suspended if the former U.S. president’s account is reinstated, the paper reported.
In a now-deleted tweet in April, just after he first offered to buy Twitter, Musk wrote that his plans for the platform included “no ads.” “If Twitter survives on advertising dollars, the company’s power to set policy is greatly enhanced,” he wrote.