- Driven Brands to unite under Auto Glass in 2023, strengthens growth platform as No. 2 player in U.S. automotive glass services category
- Rebranding includes migration to a single point of sale system and standard operating procedures, laying the groundwork for commercial client growth
- Drive Brand Complete 10day The acquisition further strengthens Auto Glass Now’s position as the second largest player in the U.S. automotive glass service category.
Charlotte, North Carolina, December May 2022 /PRNewswire/ — Driven Brands Holdings Inc. (NASDAQ: DRVN) (“Driven Brands” or the “Company”) reported today that it will migrate its glass service offerings to the Auto Glass Now (“AGN”) brand beginning in 2018 January 2023. Since entering the U.S. glass business less than a year ago, Driven Brands has grown to approximately 175 locations and more than 700 mobile equipment today.
Auto Glass Now’s new brand will focus on the customer value proposition of speed, friendliness and proximity.
During 2023, the company will migrate its location under Auto Glass Now and roll out updated brand collateral online, in advertising, in new and remodeled facilities, and in mobile service vans. Rooted in a tradition of personal service from local experts, Auto Glass Now is now focused on delivering an “amazing experience” by making auto glass repair increasingly fast, friendly and convenient. As part of this rebranding, all facilities and mobile vans will be equipped with the latest tools and equipment in the industry to ensure quality automotive glass repair services for any make or model.
“This rebrand, associated technology refresh and operational standardization not only provides us with a strong brand positioning as a consumer-focused national brand, but also enhances the experience for our retail and commercial customers,” said Michael Macaluso, Executive Vice President and Group President, Paints, Collisions and Glass. “Additionally, it provides us with an incredible platform to continue our national expansion through combined M&A activity and greenfield projects, which helped us become the number one glass service category in the U.S. within a few short months of entering the field. I couldn’t be more excited to see what this talented team can achieve under a single brand, unified technology platform and standard approach to go-to-market.”
Auto Glass Now, the second largest player in automotive glass services, will continue to leverage Driven Brands’ shared services capabilities such as data analytics, direct-to-consumer marketing, procurement and commercial customer relationship management, including the company’s insurance and fleet relationships.
“If we expand our already fast-growing national business under one unified brand, we will strengthen our positioning with our already strong B2C customer base and begin to unlock a significant opportunity by extending our glass services to our existing insurance, fleet to enhance our B2B capabilities and other commercial relationships within the larger Driven Brands portfolio,” Macaluso continued. “We are proud to welcome all of these leading companies to our family of automotive glass and Auto Glass Now brands. We are excited to move forward together, continuing our local approach rooted in each community we serve and building on generations of customer service continue to work hard”
Visit DrivenBrands.com to learn more.
About Drive Brand
Driven Brands™, headquartered in Charlotte, North Carolinais the largest car service company North America, for a range of consumer and commercial automotive needs, including painting, crash, glass, vehicle repair, oil changes, maintenance and car washes. Driven Brands is the parent company of some companies North American Leading auto service businesses include Take 5 Oil Change®, Take 5 Car Wash®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now® and CARSTAR®. Driven Brands has more than 4,700 locations in 15 countries and services more than 50 million vehicles annually. Driven Brands’ network generates approximately $1.9 billion annual income over $5.3 billion in a system-wide sale.
Our Paint, Collision and Glass division is comprised of our automotive collision repair service brands ABRA, CARSTAR and Fix Auto U.S.; our 50-year-old heritage brand of automotive paint, Maaco; and our multiple North American glass repair, replacement and calibration brands, including UniglassPlus, VitroPlus, Auto Glass Now and Jack Morris Auto Glass. These businesses serve retail, insurance and fleet customers and provide third-party auto glass claims management solutions to the Canadian market.
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