AIQ CX Hub recognized in Best Marketing Analytics Platform category
New York, October 11 November 2022 /PRNewswire/—— Action IQ, A leader in customer experience (CX) solutions that deliver actionable insights from customer data, announced today that it has been selected as a 2022 Digiday Technology Awards finalist in the Best Marketing Analytics Platform category as it helps News Corp. Provide a personalized, consistent customer experience across all of its media brands from advertising to subscription business models. The Digiday Technology Awards recognize technologies that modernize media and marketing.
“With the disappearance of third-party cookies, we need to make a strategic shift from an advertising revenue model to a subscription revenue model, and to do so successfully requires a solid first-party data strategy to deliver personalized customer service across media units experience while reducing costs,” said Isvander Pullman, Senior Vice President and Global Head of Product at News Corp. “Partnering with ActionIQ enables business teams to discover and coordinate global audiences at scale and execute cross-brand use cases including cross-selling, retention, winbacks and personalised offers. Not only have we successfully moved to a subscription model, we have also unlocked many new income opportunities.”
“Overall, the judges’ 2022 nominations show that tech companies are enabling advertisers and publishers to focus on new and established revenue streams, while keeping the customer experience focused,” said digital day Looking back at this year’s finalists.
“The successful partnership with News Corp is a direct result of its commitment to driving personalized, valued customer experiences, and we are very proud that this work has been selected as a finalist for the 2022 Digiday Technology Awards. It’s a testament to how AIQ CX The Hub brings real business value to customers,” he said Pope Leah, Chief Marketing Officer, ActionIQ. “Customer data is the foundation of a personalized, impactful customer experience, but that data must be available to business users, integrating all sources and analyzing it to extract actionable insights to align experiences that differentiate brands and drive revenue . This is where AIQ is located and the CX Hub is doing great, and our work with this media client is a perfect example.”
ActionIQ CX Hub, powered by CDP, enables organizations to flexibly and securely leverage the solutions they need to drive personalized experiences at scale. Technical teams maintain full control over data governance while providing business users with self-service access and seamless integration. Business teams have direct access to explore the customer data they need to orchestrate real-time experiences and omnichannel customer journeys.
Details about the 2022 Digiday Technology Awards finalists can be found Gentlemen. Winners will be announced at a virtual ceremony November 17, 2022.
About ActionIQ
Action IQ Bring order to CX chaos. Our Customer Experience Center empowers everyone to be a CX champion, giving business teams the freedom to explore and act on customer data, while helping technology teams expand and enhance existing technology investments to manage data governance, cost, and performance. Corporate brands such as Autodesk, M&T Bank, Neiman Marcus, Hertz and more use our CX Hub to drive growth through exceptional customer experiences.to know more information actioniq.com.
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Source ActionIQ